Your Buyers
The RFQ process, and where most suppliers lose the quote
A walkthrough of the RFQ process from the buyer's side, and the specific points where suppliers quietly drop out before anyone reads their number.
Read More↗Your Buyers.
How B2B buyers actually evaluate you. Referrals, research habits, and what they need to see before they call.
Posts in Your Buyers
Your Buyers
The credibility signals a B2B buyer checks before they trust you
A first-time buyer decides whether your company is legit in seconds. Here are the website credibility signals they look for, and the ones most sites miss.
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Your Buyers
The first thing a lukewarm referral sees usually isn't enough.
Your hot referrals close almost regardless of the website. Your lukewarm ones are the ones the site has to convert without help, and they are the ones you are quietly losing.
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Your Buyers
What B2B buyers actually do between the referral and the call.
A specialized manufacturer thought referrals were enough. Then we asked what happens between the referral and the call.
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Your Buyers
Your referrals are converting at 30%. Here's why your website is the reason.
Most established business owners I talk to think their referrals are converting at 70–80%. In our experience, it's closer to 30%. The reason isn't you. It's the website you've been ignoring.
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