What's Changing.

Shifts in search, AI, and buyer behavior that change what your website has to do.

Posts in What's Changing

How to get your company cited by ChatGPT (and other AI assistants)
What's Changing

How to get your company cited by ChatGPT (and other AI assistants)

How to get cited by ChatGPT and other AI assistants: the concrete steps that make an AI read, trust, and recommend your company when a buyer asks.

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What is answer engine optimization (AEO), and why B2B companies can't ignore it
What's Changing

What is answer engine optimization (AEO), and why B2B companies can't ignore it

Answer engine optimization (AEO) is getting your company read and cited by AI answers, not just ranked links. What it is, and why B2B buyers make it matter.

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Your Google Business Profile is how buyers find you without a referral
What's Changing

Your Google Business Profile is how buyers find you without a referral

The buyers who don't have a referral find you through search. Here's how Google Business Profile optimization gets an industrial company found and chosen.

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Will AI recommend your company? It depends on what your website says.
What's Changing

Will AI recommend your company? It depends on what your website says.

Buyers now ask AI to compare vendors, and it answers by reading your website. Here's how to rank in AI search and be the company it quotes.

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