B2B SEO that gets your capabilities found.
Established B2B and industrial companies rank for their own name and little else. We get the buyers searching for what you actually do, and the AI tools they now ask, to find you first.
Three ways to work with us.
SEO engagements usually start as one of these, and often grow from there.
SEO audit and roadmap.
A one-time technical and content audit with a prioritized roadmap. You get the plan and the fixes that matter most, whether or not we do the work.
Ongoing SEO partnership.
We run your SEO month over month: technical health, content, and authority, measured against the queries your buyers actually search.
SEO built into a rebuild.
Most of our SEO work rides along with a site rebuild, so speed, structure, and search are handled from the first decision, not bolted on afterward.
What B2B SEO with Alkali includes.
Four things that decide whether a buyer, and the search engine, ever find you.
Technical SEO.
Speed, crawlability, mobile, and Core Web Vitals. The foundation Google and buyers both judge you on. Most B2B sites lose here before a word is read.
Content that matches how buyers search.
Capability, service, and industry pages written in the plain language a buyer types, so the searches your competitors are winning start finding you instead.
Answer-engine readability.
Buyers increasingly ask AI to compare vendors. We structure your capabilities, specs, and proof so the tools that now recommend suppliers can read and cite you.
Authority and proof.
Earned links, named clients, certifications, and real projects, made visible. Credibility a first-time buyer and a search engine can both verify.
Most of the companies we work with are established manufacturers, distributors, equipment makers, and B2B service firms. Their reputation is earned offline, over years, and their site has quietly fallen behind it. So when a new buyer searches, or asks an AI to shortlist suppliers, the company that should win is nowhere to be found.
The right B2B SEO company does not chase raw traffic for firms like these. It works the smaller set of high-intent searches that lead to a quote, and makes sure your capabilities, specs, and proof are the ones a buyer and a machine can read. Getting found by AI tools specifically is its own discipline, which we cover on AI SEO and in our guide on how to rank in AI search.
How we approach SEO.
Three things that separate SEO that reports activity from SEO that produces buyers.
We diagnose before we prescribe.
We start with what a buyer and a crawler actually see, then fix the one or two things costing you the most, not a forty-item checklist that moves nothing.
We write for buyers and machines at once.
The same clarity that helps a purchasing manager decide helps the AI that now recommends vendors. One page, both audiences.
We measure in Search Console, not vanity scores.
We track the real thing, straight from Google: impressions, striking-distance queries, and the clicks that turn into quotes.
What to expect.
SEO compounds. Here is the shape of a typical engagement.
Weeks 1 to 4: audit and quick wins.
A full technical and content audit, and the highest-impact fixes shipped first. You leave with a prioritized B2B SEO strategy, whether or not we run it.
Months 2 to 4: content and structure compound.
Capability and industry pages that match how buyers search, cleaner architecture, and the authority work that moves rankings.
Ongoing: you see it in the data.
Impressions first, then striking-distance queries, then the clicks that turn into quotes, reported from Search Console, not a vanity score.
What is B2B SEO, and how is it different from regular SEO?
B2B SEO focuses on the smaller, higher-value set of searches a business buyer runs before choosing a vendor, and on the sales cycle that follows. It weights buyer-intent capability and comparison queries over raw traffic, and increasingly on being readable by the AI tools buyers now use to shortlist suppliers.
What should I look for in a B2B SEO company?
Look for a B2B SEO company that understands long, technical sales cycles, not just consumer keywords: one that works technical health, content, and authority together, writes for how business buyers actually search (and the AI tools they now ask), and reports results in Google Search Console instead of vanity scores. That mix is what turns rankings into qualified pipeline.
How long does B2B SEO take to show results?
Technical fixes can move things in weeks. Content and authority compound over three to six months and beyond. We report progress against real Google Search Console signals, impressions, striking-distance queries, then clicks, so you can see momentum before it becomes traffic.
Do you do SEO for manufacturers and industrial companies?
Yes. Most of our clients are established B2B and industrial companies, manufacturers, distributors, and equipment makers, whose real-world reputation is stronger than their search presence. That gap is exactly what we close.
What does B2B SEO with Alkali include?
Technical SEO (speed, crawlability, mobile, Core Web Vitals), on-page and content built around how buyers actually search, answer-engine readability so AI tools can cite you, and authority through earned links and verifiable proof.
How do you measure SEO results?
In Google Search Console, the source of truth: pages indexed, impressions, queries in striking distance (positions 5 to 20), average position, and the clicks that turn into quotes. Third-party scores are a rough estimate; Search Console is what actually happened.
Do you offer one-time SEO audits, or only ongoing work?
Both. You can start with a one-time technical and content audit and a prioritized roadmap that is yours to keep, or engage us to run SEO on an ongoing basis. Many clients get SEO handled as part of a site rebuild.
Other services.
Not quite what you're looking for? Here are the other ways we can help.
Marketing Websites
Positioning sites, product launches, and brand refreshes for companies whose current site has fallen behind.
Explore Marketing SitesAI SEO
Get cited by Claude, ChatGPT, Perplexity, and AI search when buyers ask a machine to shortlist vendors.
Explore AI SEOWeb Applications
Custom product interfaces, internal tools, and customer portals built to scale.
Explore Web AppsMobile Applications
Mobile apps for B2B teams that need internal tools, product extensions, or customer-facing apps.
Explore MobileE-commerce
E-commerce stores for merchants who've outgrown off-the-shelf templates.
Explore E-commerceBusiness Automation
Workflow automation, systems integration, and AI implementation that cuts the repetitive work.
Explore AutomationSomething else in mind? Most of our work starts with a conversation.
Book an intro call and tell us what you’re trying to build.
Let's get you found.
A 30-minute call. We will look at where you stand in search today and tell you honestly what would move the needle, whether or not that is us.
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