Teardowns.

Walkthroughs of where established B2B websites quietly lose buyers, page by page.

Posts in Teardowns

How to make your website mobile-friendly, and why your buyers are already on their phones
Teardowns

How to make your website mobile-friendly, and why your buyers are already on their phones

A large share of your buyers check you on a phone, often from the shop floor. Here's how to make your website mobile-friendly and stop losing them.

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Your business is a catalog. Your website is still a brochure.
Teardowns

Your business is a catalog. Your website is still a brochure.

If your team can describe twenty products in a discovery call and your site says "contact us for more," you are paying for the gap.

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Your services page hasn't been updated in three years. The revenue you can't trace is leaking from there.
Teardowns

Your services page hasn't been updated in three years. The revenue you can't trace is leaking from there.

The services page on most established-business sites lags two or three years behind the actual business. The result: visitors don't see the work that drives the most revenue.

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Your website makes it surprisingly hard for someone to hire you
Teardowns

Your website makes it surprisingly hard for someone to hire you

You would be surprised how many established businesses make it genuinely difficult for an interested visitor to contact them. The problem is invisible from the inside.

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Your website was built well, for a business that no longer exists.
Teardowns

Your website was built well, for a business that no longer exists.

How a website that was perfectly suited to your company ten years ago became the thing quietly working against you today.

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Your homepage doesn't say what you do, and you can't tell because you're inside it.
Teardowns

Your homepage doesn't say what you do, and you can't tell because you're inside it.

Why your homepage probably doesn't explain what your company does, and why you're the last person who would notice.

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