An Alkali industry study
The State of the Established B2B Website
What we found analyzing more than 55,000 B2B websites: the patterns quietly costing established companies buyers, and what the best sites do differently.
What’s inside
The patterns quietly costing you buyers.
The five-second test
Whether a first-time buyer can tell what you do and who it's for before they give up. Most established sites quietly fail it.
The missing next step
What a ready buyer runs into when they look for an obvious way to start a quote or reach a human, and don't find one.
The load-time tax
How long the typical B2B site makes a visitor wait before showing anything, and why the ones who leave never show up in your analytics.
The trust gap
Why most homepages give a first-time buyer nothing to verify above the fold, and what that costs against a clearer competitor.
Invisible to AI
Why most B2B sites can't be read or recommended by the AI tools buyers increasingly use to shortlist vendors.
What the winners do
The specific things the small share of sites that win first-time buyers do differently, and where to start on yours.
Most companies don’t lose to better competitors. They lose to the ones a first-time buyer could understand faster, and that gap never shows up in your analytics. We built this report to make it visible.
Nick BaudoinFounder & President, AlkaliLet's build something together.
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