An RFQ page (request for quote) is where an industrial buyer submits the details of a job, specs, materials, quantities, drawings, so a supplier can price it. For most industrial companies it's the highest-value page on the site.
It's also where the most revenue quietly leaks. A quote form that demands fourteen fields, offers no file upload for drawings, or hides behind a generic "Contact Us" makes a buyer with three tabs open pick the supplier who made it easy. Every field you cut is a prospect you keep.
A good RFQ page states what happens next (who responds, how fast), accepts the files engineers actually send, and asks only for what quoting genuinely requires. Your website can make it surprisingly hard to hire you; the RFQ path is the first place to check.
What good looks like is specific: the form takes the file formats engineers actually work in (STEP, IGES, DWG, PDF), names who reviews the request, and states a response window. That window does real work. "Quotes within one business day" tells a buyer the company behind the form is awake.
There's a simple test you can run today: starting from your homepage, count the clicks to a submitted quote request with a drawing attached. Two clicks is good. Five clicks, or a dead end at a generic contact form, is where prospects quietly leave.
The minimum needed to respond intelligently: name, company, contact, a description of the job, and a file upload for drawings or specs. Everything else can be asked by a human after the conversation starts.
Yes. Engineers quote from drawings, and a form that can't take STEP, IGES, DWG, or PDF files forces the buyer into email, which adds a step and loses a share of them. The file upload is the single highest-value field on an industrial quote form.
For an industrial company, yes. A contact page serves general inquiries; an RFQ page serves a buyer with a job in hand, and it should ask job-shaped questions. Funneling buyers through a generic contact form treats your strongest signal like your weakest.
State a window on the page and beat it. In our experience, the first credible response frames the comparison for a buyer contacting several suppliers, so a same-day acknowledgment, even before the full quote is ready, is worth building into the process.
You would be surprised how many established businesses make it genuinely difficult for an interested visitor to contact them. The problem is invisible from the inside.
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