See how your site scores against the ones that win.

Send us your website and we’ll grade it 0 to 100, not just on speed, but on the factors we grade every B2B site on, benchmarked against the ones that win, from our study of 55,000+ sites. You get your Alkali Score and the first fix we’d make. Free, and yours to keep.

Get My Alkali Score↗

Free, and yours to keep. No strings attached, no call required.

What the Alkali Score measures.

Four pillars, weighted the way they actually matter to a B2B buyer. Here is how the 100 points break down.

40%

Speed

How fast the page loads and becomes usable on a phone. The first thing a buyer feels, and the clearest sign a site is looked after.

  • Core Web Vitals
  • Mobile load time
  • Render-blocking assets
30%

Findability

Whether search engines and AI tools can crawl, read, and understand the page: titles, metadata, and a clean structure.

  • Titles & metadata
  • Structured data
  • Crawlable markup
15%

Experience

How usable the page is for every visitor, including those on assistive technology, from contrast to a logical structure.

  • Color contrast
  • Assistive-tech support
  • Logical structure
15%

Foundations

The basics that should never be broken: HTTPS, modern standards, and no errors quietly undermining trust.

  • HTTPS & security
  • Errors & broken links
  • Modern standards

What happens after you send it.

No black box. Here is exactly how we turn your URL into a score you can act on.

  1. You send us your site

    Enter your URL. That's all we need, no account and nothing to install.

  2. We run the audit

    We read your site the way search engines and AI tools do: speed, structure, findability, and the foundations.

  3. We benchmark it

    We score it against the top performers in our study of 55,000+ B2B sites, the ones doing it right, so your number reflects how you stack up to the best, not the average.

  4. We send your score

    Your Alkali Score, how you compare, and the first fix we'd make, straight to your inbox.

Why the score matters for B2B.

These are not vanity metrics. A slow, hard-to-read site loses buyers before your message ever lands, and it gets skipped by the AI tools that now answer questions on a buyer's behalf.

Speed shows up in Core Web Vitals, the real-user measurements Google ties to ranking; findability is the groundwork for both SEO and AI search optimization, because the tools that read your site to recommend you reward the same clean, fast, structured foundation.

Buyers bounce

A slow, hard-to-read site loses buyers before your message ever has a chance to land.

AI skips you

The tools that now answer for buyers reward a clean, fast, structured site, and quietly pass over the rest.

The loss is invisible

Bounced visitors and quotes never requested never show up in your analytics. The score makes them visible.

Credibility is judged fast

A slow or broken site reads as careless in seconds, and for a considered B2B purchase, that first impression is hard to undo.

Alkali Score vs. PageSpeed Insights.

You could run PageSpeed Insights yourself, and it is worth doing. But it hands you scores with no context. The Alkali Score runs that same kind of audit, then benchmarks it against the B2B sites that actually win buyers, drawn from our study of 55,000+ B2B sites, and points to the one fix that matters most. You get a diagnosis, not just a reading.

What you get
Alkali ScoreOne 0 to 100 grade, how you compare, and the first fix we'd make.
PageSpeedSeveral separate lab scores and a long list of diagnostics.
The benchmark
Alkali ScoreScored against the B2B sites that actually win buyers, not the average of the field.
PageSpeedA universal score, with no industry context.
The weighting
Alkali ScoreTuned to what moves B2B buyers, so the signals that matter count for more.
PageSpeedEvery signal treated the same, in isolation.
What it reveals
Alkali ScoreWhere you're quietly losing buyers, and what it's costing you.
PageSpeedA page score, not what it means for your pipeline.
Who it's for
Alkali ScoreWritten for the people who decide, not just developers.
PageSpeedBuilt for developers, in technical terms.
The effort
Alkali ScoreWe run it and email you the result. Nothing to install.
PageSpeedA tool you run and read on your own.
What to do next
Alkali ScoreThe single highest-impact fix, in plain language.
PageSpeedYou interpret and prioritize the diagnostics yourself.

Get your Alkali Score.

Send us your site and we’ll evaluate it against our data and send back your score with the first fix we’d make. Free, and yours to keep.

Free. No call required. Yours to keep.
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What does the Alkali Score measure?
The technical foundation of your site, scored on four pillars (speed, findability, experience, and foundations), then benchmarked against the 55,000+ B2B sites in our study and the factors we grade every site on. It's a 0-100 read on how you stack up against the sites that actually win B2B buyers, not just raw performance numbers.
What are the 55,000 sites you benchmark against?
Our industry study, The State of the Established B2B Website, analyzed more than 55,000 B2B websites to learn what separates the ones that win first-time buyers from the ones that get skipped. Your Alkali Score benchmarks your technical foundation against the top performers in that study, the small share doing it right, not the average of the whole field. A strong score means you're keeping pace with the best, not just the middle.
How is this different from Google PageSpeed?
PageSpeed (and the Lighthouse audit behind it) hands you several scores and a long list of diagnostics, in isolation. We run that same kind of audit, then benchmark it against the B2B sites that actually win buyers, weight it toward what moves them, and hand you the single fix we'd make first. It's the difference between a reading and a diagnosis.
How do I get my score?
Send us your site and we'll evaluate it and email you your Alkali Score, how you compare to the benchmark, and the first fix we'd make. No call required, and nothing to prepare.
Is it really free?
Yes. Your score and the first fix are yours, no strings attached. We ask for your email so we can send the result. If you want to go further from there, that's your call.
How is this different from your homepage benchmark?
The Alkali Score grades your technical foundation against our data. Our complimentary benchmark is a hands-on human review of your homepage's messaging and positioning. Use the score for the foundation, the benchmark for the message.
Will a high score get me more leads?
It removes the reasons a good site loses them. Speed, findability, and a clean foundation are what let your message land and what keep buyers (and AI tools) from skipping you. The score is the foundation, not the whole story, but a low one is almost always costing you.

See where your site stands.

Send us your URL and we'll benchmark it against the B2B sites that win and send back your Alkali Score with the first fix we'd make. Free, no call required.

Get My Alkali Score ↗