The words only you use.

Marketing aimed at the people who specify and buy manufactured goods and services: engineers, purchasing managers, plant and operations leaders. It's different from consumer marketing in three ways that matter. The search volumes are small, so a term with forty searches a month can be worth more than one with four thousand. The buyer is technical, and searches in processes, materials, tolerances and specifications rather than in marketing language. And the decision is made by a committee over months, so the job's to be findable and credible at every stage of it rather than to win a single click.

The one that reliably works is narrower than most advice suggests: publish the specific knowledge your company holds that competitors cannot copy, in the language your buyers actually use, structured so search engines and AI assistants can read it. Almost everything else is downstream of that. Trade shows, ads and outbound all convert better when the person who looks you up afterward finds something that only you could have written, and all convert worse when they find the same category language they just saw on four other stands.

Ongoing engagements are monthly and vary with how much of the content has to be created rather than corrected, how many buyer segments you serve, and whether media is being managed alongside. We don't publish a rate, because quoting one before looking at your market would be a guess. We'll tell you what we'd charge and why once we've looked, and if the honest answer is that the bottleneck is your website rather than your marketing, we'll tell you that instead.

By revenue, the holding companies: WPP, Omnicom, Publicis, Interpublic and Dentsu. It's worth knowing that this is almost never a useful answer to the question behind the question. Those groups rarely take on a manufacturer doing eight figures, and the specificity that wins in this market is hard to produce at their scale, because it depends on sustained access to the handful of people inside your company who actually know the answers.

We do. Your team supplies the knowledge in short recorded conversations and reviews the result for technical accuracy; we handle research, drafting, structure and publishing. Any arrangement that depends on a busy engineer writing drafts stops producing by the second month, so we don't build one.

Most produce competent category content: what is CNC machining, five benefits of lean manufacturing, how to choose a supplier. That content is genuinely useful and completely undifferentiated, which means it competes with everything else written on the same subject. We're after the opposite: the narrow, specific, sometimes awkwardly technical thing that only your company can say, because that's the only content with no competition for it.