The best AI visibility tools (2026)
Nick BaudoinUpdated July 22, 2026Profound is the top AI visibility tool for established B2B teams, offering the widest engine coverage and enterprise-grade citation analytics. The best shortlist: Ahrefs Brand Radar for SEO-led teams, Peec AI for mid-market value, Scrunch AI for dedicated AEO, Semrush AI Visibility Toolkit for affordable entry, and Otterly.ai for budget-conscious agencies. All six track brand mentions and citations across ChatGPT, Perplexity, Gemini, and Google AI Overviews; the right pick depends on whether you want a standalone specialist or an add-on to an SEO suite you already run.
Best AI visibility tools at a glance
| # | Tool | Best for | Pricing | Trade-off |
|---|---|---|---|---|
| 1 | Profound | Enterprise B2B teams that want the deepest AI-answer analytics and agentic content actioning. | From $99/mo; Enterprise custom | Overkill and expensive for SMBs, and the self-serve prompt allowances (50 to 100) are low, so most real value sits in the custom-priced Enterprise tier. |
| 2 | Ahrefs Brand Radar | Established B2B SEO teams that want AI visibility sitting next to their backlink and keyword data. | AI add-on from $199/mo (on Ahrefs) | AI tracking is a pricey add-on on top of an existing Ahrefs subscription, and the confusing 'from $199' versus $398/$699 tiering understates the real cost. |
| 3 | Peec AI | Mid-market marketing and SEO teams that want a clean, data-first AEO tracker without feature bloat. | From $95/mo; Enterprise custom | Only 3 engines are included on self-serve tiers (a 4th is a paid add-on), and it has fewer enterprise and agentic features than Profound. |
| 4 | Scrunch AI | Marketing teams and agencies treating AEO and GEO as a dedicated discipline rather than a bolt-on. | From $250/mo (annual); Enterprise custom | A pure-play startup with a higher entry price than Semrush and less of an established data moat or brand trust than Ahrefs or Semrush. |
| 5 | Semrush AI Visibility Toolkit | SMB and single-brand B2B marketers who want an affordable AI-mention tracker from a trusted SEO vendor. | $99/mo per domain; Enterprise custom | Capped at 25 prompts and 1 domain, so it is thin for multi-brand or agency use, and scaling forces you into custom-priced Enterprise AIO. |
| 6 | Otterly.ai | Budget-conscious teams and agencies wanting a low entry price plus built-in GEO audits. | From $29/mo; Enterprise custom | Gemini, Google AI Mode, and Claude are not in the base plans and stack up as add-ons quickly, and prompt allowances are small at the low tiers. |
Pricing verified from each vendor’s site, as of Jul 2026. Plans change; confirm current pricing before you buy.
Which is right for you
- A large enterprise that needs the deepest AI-answer analytics across every engine
- ProfoundThe broadest native engine coverage plus agents that turn findings into content actions.
- An SEO team that wants AI visibility next to its existing backlink and keyword data
- Ahrefs Brand RadarA huge search-backed prompt database for benchmarking share-of-voice against competitors.
- A mid-market team that wants a clean, affordable tracker with unlimited seats
- Peec AIUnlimited user seats on every tier and strong price-per-prompt value.
- You treat AEO as a dedicated discipline and want the widest specialist coverage
- Scrunch AIThe widest engine coverage of the specialists, plus AI-native metrics like agent traffic.
- A single-brand marketer who wants a low-cost tracker from a trusted SEO vendor
- Semrush AI Visibility ToolkitThe lowest published entry price from a major SEO vendor, with an AI-readiness audit built in.
- An agency or team on a tight budget that still wants all four core engines
- Otterly.aiThe lowest real entry point with all four core engines and a built-in GEO audit.
How we ranked these
We build B2B and industrial websites for a living, so we weigh these the way the teams we work with actually experience them. Our criteria:
- Data depth and accuracy: tools that track real citations and source URLs (not just raw mention counts), plus sentiment, competitor share-of-voice, and prompt-level detail.
- Platform and engine coverage: how many of the engines that matter (ChatGPT, Perplexity, Gemini, Google AI Overviews and AI Mode, Microsoft Copilot) are tracked natively versus behind paid add-ons.
- Price-to-value and transparency: each vendor's live pricing page in July 2026, favoring published tiers over demo-gated pricing, and flagging add-on creep that inflates the true cost.
- Agency and team reporting: multi-project support, seat pricing, Looker Studio, API, and white-label exports built for managing multiple client brands.
- Fit for established US B2B: tools that serve marketing and SEO teams and agencies at established companies over solo-marketer or hobbyist tools, excluding any whose pricing we could not confirm officially.
The rankings
01Profound
- Best for
- Enterprise B2B teams that want the deepest AI-answer analytics and agentic content actioning.
- Pricing
- Starter $99/month and Growth $399/month (both billed annually, self-serve; 50 and 100 tracked prompts respectively); Enterprise is custom, contact-sales. Real enterprise deployments run well above the self-serve tiers. (source)
- Standout
- Broadest native engine coverage (8+ including Gemini, Copilot, and Claude with no add-ons) plus agents that turn findings into content actions; well-funded market leader.
- Trade-off
- Overkill and expensive for SMBs, and the self-serve prompt allowances (50 to 100) are low, so most real value sits in the custom-priced Enterprise tier.
- Who it’s for
- Large brands and enterprise marketing teams (customers include Ramp, DocuSign, and Figma).
02Ahrefs Brand Radar
- Best for
- Established B2B SEO teams that want AI visibility sitting next to their backlink and keyword data.
- Pricing
- AI visibility is a standalone add-on starting at $199/month per the pricing page; the Brand Radar product page shows the two AI tiers as Select platforms $398/month and All platforms $699/month (each with 2,500 monthly checks). Standard Ahrefs plans (Lite $129, Standard $249, Advanced $449, annual) include only a basic Brand Radar view. (source)
- Standout
- A 400M+ search-backed prompt database for benchmarking share-of-voice against competitors, not just your own seeded prompts.
- Trade-off
- AI tracking is a pricey add-on on top of an existing Ahrefs subscription, and the confusing 'from $199' versus $398/$699 tiering understates the real cost.
- Who it’s for
- SEO-led mid-market to enterprise teams already paying for Ahrefs.
03Peec AI
- Best for
- Mid-market marketing and SEO teams that want a clean, data-first AEO tracker without feature bloat.
- Pricing
- Starter $95/month ($80 annual, 50 prompts), Pro $245/month ($205 annual, 150 prompts), Advanced $495/month ($420 annual, 350 prompts); Enterprise custom. Self-serve tiers include only 3 engines (a 4th costs $30 to $140/month) and unlimited users. Separate agency plans exist. (source)
- Standout
- Unlimited user seats on every tier plus a deliberately simple set-prompts, see-visibility, act-on-citations workflow at strong price-per-prompt value.
- Trade-off
- Only 3 engines are included on self-serve tiers (a 4th is a paid add-on), and it has fewer enterprise and agentic features than Profound.
- Who it’s for
- SMB to mid-market marketing and SEO teams and, via separate plans, agencies.
04Scrunch AI
- Best for
- Marketing teams and agencies treating AEO and GEO as a dedicated discipline rather than a bolt-on.
- Pricing
- Starter $300/month month-to-month ($250 annual; 350 custom prompts, 3 users), Growth $500/month ($417 annual; 700 prompts, 5 users), Enterprise custom. Annual billing saves about 17%; 7-day free trial. (source)
- Standout
- Widest engine coverage of the specialists (the only one tracking both Claude and Meta AI) plus AI-native metrics like personas and agent traffic to your site.
- Trade-off
- A pure-play startup with a higher entry price than Semrush and less of an established data moat or brand trust than Ahrefs or Semrush.
- Who it’s for
- Mid-market brands and agencies going all-in on AEO and GEO.
05Semrush AI Visibility Toolkit
- Best for
- SMB and single-brand B2B marketers who want an affordable AI-mention tracker from a trusted SEO vendor.
- Pricing
- The AI Visibility Toolkit is a standalone product at $99/month per domain (billed annually), including 25 custom prompts, 1 domain, and an AI-readiness site audit. Enterprise AIO (unlimited prompts) is custom, contact-sales only. (source)
- Standout
- The lowest published entry price from a major, trusted SEO vendor, with an AI-readiness site audit built in.
- Trade-off
- Capped at 25 prompts and 1 domain, so it is thin for multi-brand or agency use, and scaling forces you into custom-priced Enterprise AIO.
- Who it’s for
- SMB and single-brand marketers, with Enterprise AIO as the large-org upsell.
06Otterly.ai
- Best for
- Budget-conscious teams and agencies wanting a low entry price plus built-in GEO audits.
- Pricing
- Lite $29/month (15 prompts, 4 engines), Standard $189/month (100 prompts, adds API and Looker Studio), Premium $489/month (400 prompts, agency features); Enterprise custom. 15% off annual. Gemini, Google AI Mode, and Claude are paid add-ons on top of the 4 base engines. (source)
- Standout
- The lowest real entry point ($29) with all four core engines included, plus a built-in GEO URL audit tool and a dedicated agency partner program.
- Trade-off
- Gemini, Google AI Mode, and Claude are not in the base plans and stack up as add-ons quickly, and prompt allowances are small at the low tiers.
- Who it’s for
- SMBs, solo marketers, and agencies on a tight budget.
Common questions
Peec AI vs Profound: which should I choose?
Choose Profound if you are an enterprise brand that needs the widest native engine coverage (including Gemini, Copilot, and Claude with no add-ons) and agentic content actioning, and you can absorb custom enterprise pricing. Choose Peec AI if you are a mid-market team that wants a clean, affordable tracker with unlimited user seats and a simpler workflow. Profound is the deeper, pricier platform; Peec is the better price-to-value pick for smaller teams, though it caps you at 3 engines on self-serve tiers.
Do I actually need an AI visibility tool?
If a meaningful share of your buyers now start research in ChatGPT, Perplexity, Gemini, or Google AI Overviews, you need to know whether those engines mention and cite you, and what they say. You can spot-check manually by prompting each engine, but that does not scale, is not repeatable, and misses sentiment and competitor share-of-voice. A tool is worth it once AI answers are a real part of your buyer journey and you want tracked, comparable data over time.
How is AI visibility tracking different from traditional SEO rank tracking?
Rank tracking measures where your page sits in a list of links for a keyword. AI visibility tracking measures whether an AI answer mentions your brand, cites your pages as a source, and describes you accurately, in response to natural-language prompts. There is no single ranking position; instead you track mention frequency, citation share, sentiment, and share-of-voice against competitors across multiple engines.
How much do AI visibility tools cost in 2026?
Entry pricing ranges widely. Budget tools start around $29 to $99/month (Otterly.ai, Semrush AI Visibility Toolkit), mid-market specialists run roughly $95 to $500/month (Peec AI, Scrunch AI), and Ahrefs Brand Radar's AI add-on runs $199 to $699/month on top of an Ahrefs subscription. Enterprise tiers are custom and quote-based. Watch for add-on creep: several tools gate key engines like Gemini or Claude behind extra monthly fees.
Which AI engines should a tool track for B2B?
At minimum, prioritize ChatGPT, Google AI Overviews (and AI Mode), Perplexity, and Gemini, since those drive the most B2B research. Microsoft Copilot matters if your buyers work in Microsoft-heavy enterprises. Claude and Meta AI are nice-to-have but less common in B2B buying. Confirm which engines are in the base plan versus sold as add-ons, because that changes the effective price more than the headline tier does.
Sources
- Profound, official pricing page.
- Ahrefs Brand Radar, official pricing page.
- Peec AI, official pricing page.
- Scrunch AI, official pricing page.
- Semrush AI Visibility Toolkit, official pricing page.
- Otterly.ai, official pricing page.
Pricing was read from each vendor’s official pages as of Jul 2026. Plans change often; confirm current pricing before you buy.