Question 1

What makes logistics company website design different?

Accepted Answer

The buyer and the decision. A shipper or supply chain manager compares several providers before they contact one, and they're screening for coverage, capability, and reliability, not visual polish. That means lane and mode clarity, verifiable proof, and a fast rate request path matter more than anything an agency puts in a portfolio. The site has to survive a side-by-side comparison it never gets to be present for.

Question 2

How much does a logistics website cost?

Accepted Answer

Most projects start at $15,000. There's no honest single number past that, because a focused broker site and a 3PL site with facility pages, a portal login, and deep service architecture aren't the same build. What moves the price: page count, custom functionality like tracking or portal integration, how many locations and services need their own pages, and how much content has to be written from scratch. You'll get a specific quote after one call, not a range that changes later.

Question 3

How long does a logistics website rebuild take?

Accepted Answer

Our builds run 6-8 weeks from kickoff to launch. The pace holds because we write the copy and structure the content ourselves instead of waiting on your operations team to produce it between load issues. Your team reviews for accuracy, which is a few hours a week, not a second job.

Question 4

Should our site say whether we're a broker or an asset-based carrier?

Accepted Answer

Yes, plainly and early. Shippers screen on it, and hiding it costs you both ways: the shipper who specifically wants asset-based capacity moves on when they can't confirm it, and the one who wants a broker's flexibility assumes you don't offer it. If you run both, say that too and show where the line is. Being clear about what you are beats sounding like everything to everyone.

Question 5

Can you connect tracking or a customer portal to the site?

Accepted Answer

In most cases, yes. We usually integrate with the TMS or portal you already run rather than rebuild it, so shippers get a clear login and tracking entry point from the site instead of emailing your team for a status update. If your systems don't expose a clean way to connect, we'll tell you that up front and design the next best path instead of promising an integration that won't hold.

Question 6

Most of our freight comes from relationships. Does the website matter?

Accepted Answer

That's exactly why it matters. Almost every referred shipper checks the site before the first call, and a site that looks a decade behind the operation plants doubt at the moment you should be closing. It also decides whether you show up at all when a procurement team is building a bid list from scratch. The site's job is to confirm the relationships you have and win the shippers who never got a referral.

Question 7

Will the new site rank on Google and show up in AI tools?

Accepted Answer

Ranking is built into the rebuild: speed, structure, and pages that match the lane, mode, and location searches your shippers actually run. We also structure your services, coverage, and proof so the AI tools buyers now use to compare providers can read and cite you correctly instead of guessing. Search compounds over months, and we report from Google Search Console and real form volume, not vanity scores.

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