B2B SEO that gets your capabilities found.

B2B SEO focuses on the smaller, higher-value set of searches a business buyer runs before choosing a vendor, and on the sales cycle that follows. It weights buyer-intent capability and comparison queries over raw traffic, and increasingly on being readable by the AI tools buyers now use to compare one supplier against another.

Look for a B2B SEO company that understands long, technical sales cycles, not just consumer keywords: one that works technical health, content, and authority together, writes for how business buyers actually search (and the AI tools they now ask), and reports results in Google Search Console instead of vanity scores. That mix is what turns rankings into qualified pipeline.

Ask for things you can check. Have them name the searches they'd go after for you: if the list is broad category terms rather than your processes, lines or service areas, they're planning for traffic, not quotes. Keep Search Console and analytics in your company's own accounts and add the agency as a user, so the history stays with you if they leave. Ask who will write the pages and how they'll get the technical detail out of your people. Then walk away from anyone who promises a ranking position. Google's own guide to hiring an SEO warns against that promise, and suggests granting an agency only read access while it audits your site. And ask what they'd leave alone. A good agency names something.

Technical fixes can move things in weeks. Content and authority compound over three to six months and beyond. We report progress against real Google Search Console signals, impressions, striking-distance queries, then clicks, so you can see momentum before it becomes traffic.

Yes. Most of our clients are established B2B and industrial companies, manufacturers, distributors, and equipment makers, whose real-world reputation is stronger than their search presence. That gap is exactly what we close.

Technical SEO (speed, crawlability, mobile, Core Web Vitals), on-page and content built around how buyers actually search, answer-engine readability so AI tools can cite you, and authority through earned links and verifiable proof.

In Google Search Console, the source of truth: pages indexed, impressions, queries in striking distance (positions 5 to 20), average position, and the clicks that turn into quotes. Third-party scores are a rough estimate; Search Console is what actually happened.

Both. You can start with a one-time technical and content audit and a prioritized roadmap that is yours to keep, or engage us to run SEO on an ongoing basis. Many clients get SEO handled as part of a site rebuild.

B2B SEO engagements usually take one of two shapes. A one-time technical and content audit with a prioritized roadmap is a fixed, quotable piece of work, and the roadmap is yours to keep whether or not you hire anyone to run it. Ongoing search work is a monthly engagement, and what moves the number is the size of the site, how much of the content has to be written rather than fixed, and whether the technical foundation needs rebuilding first. We don't publish a rate, because quoting one before looking at your site would be a guess. We'll tell you what we'd charge and why once we've looked, and if the honest answer is that SEO isn't your bottleneck, we'll tell you that too.

Four things, and a good one is honest about which of them you actually need. Technical work makes the site fast, crawlable and readable on a phone. Content work writes the capability, service and industry pages that match how buyers search. Structure work makes your specifications and proof legible to the AI tools now comparing vendors. Authority work earns the links and surfaces the certifications and named clients that make a first-time buyer believe you. Most agencies sell all four every time. The useful version diagnoses which one is costing you the most and fixes that first.

ChatGPT can do part of SEO well: explaining a term, drafting a title tag or meta description, outlining a capability page. On its own, it can't do most of what decides whether you rank. Even connected to Search Console or signed in to your site, it needs someone who knows your buyers to decide which change is worth making. It can draft a link request, but links from distributors, associations and customers come from relationships it doesn't have. And unless someone gives it what your people know, it writes from what's already published, the same category language any competitor can produce. Getting ChatGPT to name you when a buyer compares suppliers starts with traditional SEO: pages that rank and say specifically what you do.

It depends on whether buyers who don't already know you are searching for what you do. If all your work comes through referrals and repeat customers, SEO is a slow way to change that and a rebuild of how the site explains you will matter more. If buyers are searching, B2B SEO is usually worth more per visitor than consumer SEO, because the searches are fewer and the deals are larger. The honest test: open Google Search Console and look at whether you get impressions for anything other than your own company name. If the answer is no, buyers are finding your competitors instead of you.

Search work built around how a technical buyer actually looks for a supplier: by process, material, tolerance, industry and certification rather than by product name. It gets called industrial SEO or manufacturing SEO, and in practice the two mean the same thing. What separates it from ordinary SEO is that the valuable searches are small and specific, and the page has to satisfy someone deciding whether you can hold a tolerance, not someone browsing.