Making the Call
The website KPIs worth tracking, and the ones wasting your time
Most website KPIs measure activity, not outcomes. Here are the few that tell an established B2B company whether the site is actually working.
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Written by Ben.
Making the Call
Manufacturing lead generation that doesn't depend on the next trade show
Manufacturing lead generation usually means trade shows and referrals. Here's how to build a second source of leads that runs while you're on the floor.
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Making the Call
An industrial marketing strategy that starts with the website
Most industrial marketing strategy fails at the same place: traffic arrives at a site that can't convert it. Here's the order that actually works.
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What's Changing
How to get your company cited by ChatGPT (and other AI assistants)
How to get cited by ChatGPT and other AI assistants: the concrete steps that make an AI read, trust, and recommend your company when a buyer asks.
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Making the Call
Why isn't my website showing up on Google? The real reasons for B2B companies
Why your website isn't showing up on Google, the real reasons an established B2B site stays invisible, and the order to fix them in.
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Before & After
The B2B website launch checklist: what to check before you flip the switch
A B2B website launch checklist for established companies. The pre-launch checks that decide whether a new site quietly wins work or quietly loses it.
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Making the Call
SEO for manufacturers: getting found when the referral isn't there
SEO for manufacturers isn't about traffic. It's being found by the specific buyers searching for what you make, and the AI they now ask.
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