Ben Sykora

Ben Sykora.

Director of Strategy & Delivery

Ben leads strategy and delivery at Alkali. He works with B2B companies, enterprise brands, and agencies who need a website that earns its keep, not one that only looks the part. Before Alkali, he was an engineering program manager at Seagate Technology, running cross-functional programs from a 15-site security rollout to a 45,000-asset inventory overhaul.

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Written by Ben.

Manufacturing lead generation that doesn't depend on the next trade show
Making the Call

Manufacturing lead generation that doesn't depend on the next trade show

Manufacturing lead generation usually means trade shows and referrals. Here's how to build a second source of leads that runs while you're on the floor.

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An industrial marketing strategy that starts with the website
Making the Call

An industrial marketing strategy that starts with the website

Most industrial marketing strategy fails at the same place: traffic arrives at a site that can't convert it. Here's the order that actually works.

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How to get your company cited by ChatGPT (and other AI assistants)
What's Changing

How to get your company cited by ChatGPT (and other AI assistants)

How to get cited by ChatGPT and other AI assistants: the concrete steps that make an AI read, trust, and recommend your company when a buyer asks.

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Why isn't my website showing up on Google? The real reasons for B2B companies
Making the Call

Why isn't my website showing up on Google? The real reasons for B2B companies

Why your website isn't showing up on Google, the real reasons an established B2B site stays invisible, and the order to fix them in.

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The B2B website launch checklist: what to check before you flip the switch
Before & After

The B2B website launch checklist: what to check before you flip the switch

A B2B website launch checklist for established companies. The pre-launch checks that decide whether a new site quietly wins work or quietly loses it.

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SEO for manufacturers: getting found when the referral isn't there
Making the Call

SEO for manufacturers: getting found when the referral isn't there

SEO for manufacturers isn't about traffic. It's being found by the specific buyers searching for what you make, and the AI they now ask.

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