Arthur Gloer.

Director of Technology

Arthur leads technology at Alkali, where he is responsible for how client sites are built, hosted and maintained. He writes about the technical side of a B2B website, from domains and redirects to integrations and site speed, and what each decision costs the business.

Written by Arthur.

Website projectAugust 11, 2026

Website migration SEO checklist: move the site, keep the rankings

Sixteen steps from the URL inventory to 90 days of monitoring, with an owner and a check for each, AI prompts for the spreadsheet work and a redirect map check.

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