Ultraviolet came to us with their design direction in hand. What they needed was a development partner who could bring the animation to life without compromising on mobile.
Ultraviolet is a premium platform for creators. Their team arrived with design direction and a clear vision for how the site should feel. What they needed was a development partner who could translate that vision into a shipped site, including animations that held up on mobile without watering down the experience. We built it.
Ultraviolet’s brand lives in motion. The design called for scroll-based animation, interactive mouse effects, Lottie illustrations, and custom SVG work all interacting together. On desktop, this kind of motion reads as intentional and premium. On mobile, the same approach can feel sluggish or, worse, break entirely.
The challenge wasn’t building what had been designed. It was knowing which parts of the design to translate directly, which parts to reinterpret for smaller screens, and which parts to push back on so the experience stayed sharp everywhere it landed.
The site was built in Webflow, extended with custom animations that went beyond what the platform offers out of the box. Lottie files for more expressive motion, custom SVG animations for signature moments, and scroll-triggered interactions tuned to match the design team’s intent rather than settling for defaults.
Parts of the site were designed to react to mouse movement. These interactions had to feel responsive without drawing attention to themselves, which is harder than it sounds. We tuned the performance and easing so the motion felt like part of the site’s atmosphere rather than a gimmick demanding notice.
The hardest part of the project was the handoff from desktop to mobile. Some animations translated directly. Some needed to be reinterpreted to work with touch instead of cursor. A few needed to be pulled entirely in favor of simpler motion that held up at a smaller scale. We worked back and forth with Ultraviolet’s design team to make those calls together, which kept the mobile experience feeling like the same site rather than a reduced version of it.
Ultraviolet launched the site we built together. The work we did on the initial pages set the pattern for the rest of the site, which we continued building from the same foundation. It became the digital face of the brand for a significant part of its growth, the version prospective creators and partners saw first when considering whether the platform was for them.
A 30-minute call. We'll listen, dig into the details, and tell you honestly whether we're the right partner, or point you to someone who is.
Book Intro Call ↗
